The Kerlan Collection of Children's Literature at the University of Minnesota boasts one of the finest and largest archives of materials related to children's literature in the world. This past weekend, The Lost Art of Oz founder, Brady Schwind teamed with Bill Campbell of The Oz Enthusiast to revisit and photograph the Kerlan's collection of artwork drawn by original Oz book illustrators, W.W. Denslow and Dick Martin.
The Kerlan Collection was launched in the 1940s by Dr. Irvin Kerlan, then a medical research chief at the U.S. Food and Drug Administration. Kerland parlayed his hobby of collecting books into a partnership with the University of Minnesota, which became one of the first institutes in the country to seriously preserve and archive manuscripts, artwork, and background materials related to children's literature, a field largely not given serious consideration by serious academics and bibliophiles of the time.
Kerlan would, himself, directly reach out to authors and illustrators to solicit materials, and in the 1960s, was gifted photo stat copies of artwork drawn by Dick Martin for his 1960 retelling of L. Frank Baum's Visitors from Oz.
The Kerlan Collection also contains a number of early pencil sketches drawn by Martin for his 1961 picture book adaptations of Baum's The Land of Oz and Dorothy and the Wizard in Oz. Like his Oz illustration predecessor, John R. Neill, Dick Martin worked quickly. One story reports that the entire suite of drawings for Dorothy and the Wizard was completed by Martin in just a single weekend. Like Neill, Martin's early pencil sketches show an economy of idea -- with most correlating near exactly with the finished artwork in the published book.
Perhaps the most charming of the Martin sketches in the Kerlan collection is a color character 'key sketch' for Dorothy, outlining the details of her wardrobe to help the illustrator retain continuity throughout the drawing process.
The Kerlan collection also boasts several fine examples of artwork by W.W. Denslow, including the publisher's 'dummy' for Paul West's The Pearl and The Pumpkin (1904) and a number of exceptional original pen and ink illustrations for Denslow's Zoo, a softcover staple-bound picture book first published by G.W. Dillingham in 1903.
Though not directly related, Denslow's Zoo features several characterizations, including those for a lion and a clown, that strongly resemble his work for The Wonderful Wizard of Oz (1900).
“The Lost Art of Oz” founder, Brady Schwind was honored to be a keynote speaker at the International Wizard of Oz Club’s 2022 convention hosted in historic East Aurora, New York, home of the Roycrofters / Arts and Crafts movement.
The Convention’s theme this year honored W.W. Denslow and the Royal Illustrators of Oz. Brady spoke about his ongoing efforts to find, catalogue, and preserve the original artwork created by Denslow, John R. Neill, Frank Kramer, “Dirk,” and Dick Martin for the original Oz book series, and recounted stories about the fascinating individual journeys key pieces of art have made over the last 100 years.
The presentation was highlighted with over 40 examples of illustrative art representing the work of each of the original illustrators of Oz.
The Arts of Imagination Foundation also leant original copper printing plates, first used to publish the Oz books in the early 20th century, for use in a printmaking class utilizing the antique Roycroft printing press.
Convention chair, Cindy Ragni did a fantastic job creating a weekend of fascinating conversation, education, and exploration, and “The Lost Art of Oz” was particularly grateful to meet, in-person, collectors and scholars who have provided invaluable insights and support to our endeavors.
Last year, we chronicled the exciting rediscovery of an original full-page pen and ink illustration drawn by W.W. Denslow for THE WONDERFUL WIZARD OF OZ in 1900. This was the first major Oz find of its kind in decades, and it gave hope that even after over 120 years, works of this importance are still out there waiting to be discovered.
In March of this year, lightning struck again when two additional full-page illustrations by Denslow for THE WIZARD surprisingly turned up at Bradford’s Auction Gallery in Arizona. Bradford’s Auction Gallery is a modest operation, specializing in area estate sales, and it was revealed that the Oz drawings came from an estate in northern Arizona near Sedona. The owners of the illustrations were not art collectors, and apparently had little idea of their value.
The auction, which was conducted exclusively through an online internet bidding platform, generated immediate and excited interest, resulting in two record breaking sales for Denslow’s work.
The first edition of THE WONDERFUL WIZARD OF OZ featured 24 color plate illustrations. With the discovery of the three drawings of the past year, only a handful of full-page drawings for the book are still at large, though only about 1/3 of the book’s total illustrations are accounted for. The search continues!
A fun fact: Early copies of THE WONDERFUL WIZARD OF OZ feature red ‘hills’ on the horizon behind the Scarecrow and Stork. This has become one of the keynotes for identifying first state editions.
When I first launched The Lost Art of Oz project in 2018, I had no idea of the extraordinary adventure that was waiting for me. It began as a literary treasure hunt, but much like the story of Oz itself, it blossomed into a tale of friendship, community, and joyful personal discovery.
I believe connecting and reconnecting people to classic stories can uplift the world and help people to live their best lives. I feel it so strongly that in July of this year, I founded The Arts of Imagination Foundation to expand upon the work of The Lost Art of Oz, bringing the enduring power of timeless stories to an even bigger audience.
On the horizon are outreach programs, partnerships on major museum exhibits, scholarships that support the art of storytelling, and, of course, ongoing preservation and championing of artwork and historic materials related to universal stories. For those who would like to adventure with us in a deeper way, as a 501(c)(3) tax exempt organization, your gifts and donations are 100% tax deductible.
As we look to 2022, we at The Arts of Imagination Foundation wish each of you a year filled with health and joy. Speaking personally, I hope it’s also a year in which your personal yellow brick path ignites your imagination and inspires you to share it. When you share your light with the world, good things are not only possible – they are probable.
We hope you will follow our journey!
With greatest appreciation,
Brady Schwind and The Arts of Imagination Foundation
Life and work in Chicago during the early days of the 20th century meant a day to day adventure through a wild and wooly metropolis.
Surrounded by the din and dust of industrial factories, streets crowded by thousands of workers, and a spider web of electrical wires that tended to inspire a weekly barrage of building fires, The Reilly & Britton Company made a decision in 1912 to get out.
Relocating in May of that year to a quiet spot on Michigan Boulevard, where Grant Park and Lake Michigan kissed, must have seemed a luxurious - and bold - move to rivals in the publishing industry. But Reilly & Britton, started only a decade before had, like the city of Chicago itself, grown to surprising success. A success due mostly to the outstanding sales of a single author - L. Frank Baum.
Settling into a new office, which occupied the entire 19,000 square foot fifth floor at the Graphic Arts Building, was a chance for the company to both consolidate its efforts, and expand its reach into limitless potential in what seemed to be an idyllic environment.
A pair of newspaper advertisements, recently rediscovered by author, Michael Patrick Hearn, however, speak to an event (or perhaps even a series of events) that occurred scarcely a year into their new residence that must have rattled that confidence.
A sale list posted by the Emporium Department Store in The San Francisco Chronicle on Sunday, February 8, 1914 announces that 3,000 juvenile books published by Reilly & Britton will be offered at cut prices after being water damaged due to a fire in an adjoining building. An ad a year later in The Washington Post offers similarly “spotted” lots from stock “suffered a loss through the unexpected release of [Reilly & Britton’s] sprinkling system.”
In The Lost Art of Oz search, one of the central mysteries is the missing artwork for early Baum titles like Dorothy and the Wizard in Oz, John Dough and the Cherub, and Sky Island. Indeed, some of illustrator, John R. Neill’s most sumptuous efforts were drawn pre-1914, but are unaccounted for.
Along with book stock, could original series artwork have been badly damaged in the event mentioned in these clippings?
Not knowing how the artwork was stored in the firm’s offices, it does seem possible. And no doubt, if badly damaged by water or smoke, artwork which was drawn on illustration board in pen and ink or painted in watercolor might simply have been discarded. On the other hand, artwork from other early Reilly & Britton titles, like The Marvelous Land of Oz, Ozma of Oz, and The Road to Oz is known to survive, and none of it appears to have suffered any related fire or water damage.
For now the evidence remains inconclusive. But the ads do provide an interesting speculative footnote into Oz archival history.
Special thanks to Michael Patrick Hearn and Atticus Gannaway for providing materials and expert opinion for this article.
When it comes to 'lost art,' the hope is always the same. That somebody out there somewhere will come across something long forgotten in an attic that turns out to be missing gold. It can be a pipe dream wish, but sometimes - just sometimes - as if from the Land of Oz itself, a little magic makes that miracle happen.
Last week, I was contacted by a gentleman in Texas, who reached out about a drawing he had recently rediscovered. It had been in his family as long as he could remember, but always tucked away in a closet, along with the bits of paper, keys, and balls of string that tend to live in the bottom of drawers and that are carted house to house unexamined for generations.
He knew little about the drawing itself, other than he thought it was something his granddaughters might enjoy, as it seemed to have something to do with the story of THE WIZARD OF OZ.
Closer examination revealed that not only was the illustration, indeed, Oz related, it was one of W.W. Denslow's original pen and ink drawings for the first edition of THE WONDERFUL WIZARD IN OZ from 1900!
Originally drawn for Chapter 19, "Attacked by the Fighting Trees," the illustration depicting the Scarecrow clutched in a 'woodsy' catch was colored during the printing process, and appeared as a full color plate drawing opposite page 220.
Drawings by Denslow from THE WONDERFUL WIZARD OF OZ have scarcely been discovered in private hands, which makes this unexpected discovery a particularly exciting find.
When asked about the drawing's provenance, the gentleman has few details, other than the memory it had been something the family, which hailed from the West Virginia area, had held onto for decades under the folklore that it might be something 'important.' His mother had been married to a prominent photographer in the 1920s, and his father lived in New York City in the same era, but nothing to concretely tie the illustration to its legendary past.
Denslow's original artwork for THE WONDERFUL WIZARD OF OZ was among the lots offered in Chicago storage unit sales in the 1910s, after the artist failed to pay rent. A large collection of original pen and ink drawings for the book were later gifted to the New York Public Library in April, 1926 by noted book collector, Harry Goldsmith. A smaller cache of drawings turned up for sale at a Southern California bookseller in the 1960s, and in the decades since, scattered individual drawings have turned up at major auction houses. But as of 2021, only about one third of Denslow's total works for the classic book are confirmed to survive.
As for the future of this drawing rediscovered in Texas: now armed with the knowledge of its value and importance, the owner will, at last, gift it a proper framing (and a proper insurance policy). It will also remain in the family for future generations to discover and enjoy.
Hopefully, the uncovering will also inspire others to keep looking for long hidden treasures.
After all, as this gentleman told me, 'you never know what might turn up in a closet after 121 years!'
As originally printed in 1904, two John R. Neill illustrations for The Marvelous Land of Oz
On the quest to uncover the surviving original artwork drawn for the Oz book series, The Marvelous Land of Oz remains tantalizing. Published four years after The Wonderful Wizard of Oz, this first Oz sequel was an enormous success in 1904. Surviving photographs pasted in L. Frank Baum’s personal family scrapbooks reveal not only the extensive advertising blitz that surrounded the book’s release, but that the original pen and ink artwork drawn by John R. Neill to generate the illustrations in the book were showcased in elaborate promotional displays in department store windows.
The handful of surviving artworks from Land are also some of the earliest found in private collections. Oz author, Jack Snow was one of the first major collectors to seek out original illustration boards from the Oz books, which hitherto had mostly been considered just utilitarian parts of the printing process.
But faced with financial hardship, Snow sold the bulk of his Oz collection to rare book dealer Howard S. Mott, who in quick turn re-sold three pieces to Columbia University in 1955. In an earlier blog, The Lost Art of Oz examines one of these illustration boards in the Columbia archives that is an anomaly: an original pen and ink drawing that correlates to a drawing in The Marvelous Land of Oz, but that is resized and eliminates the central character of the Wogglebug from the illustration.
A recent discovery at the University of Virginia offered a similarly intriguing variant. Described in the school’s library catalogue as an original pen and ink drawing by John R. Neill, published with the caption "The Wood Steed Gave One Final Leap,” a xeroxed file copy provided by the library staff revealed some eyebrow-raising irregularities. The illustration itself is cut - nearly by a third- and more quizzically, the legs of the Sawhorse crudely redrawn to be thicker than in the drawing as it appears in the book.
Could this, indeed, be John R. Neill’s original pen and ink board from 1904? If so, why the alterations? And would Neill himself have been the one making the changes to his own work?
Luckily, a spirited investigation by Penny White, reference librarian at UVA, along with insightful findings by the incomparable ‘Royal Researcher of Oz,” Michael Patrick Hearn provides us with some answers - not only about the drawing at UVA, but as it turns out, also the mystery illustration at Columbia.
In 1918, George Matthew Adams Service, a prominent newspaper syndicate offered a serialization of The Marvelous Land of Oz in weekly installments, under the title “The Wonderful Stories of Oz.” Archival images of newspaper sheets reveal that both variant drawings were, in fact, reprinted in the Adams Service feature.
Taking into account the needs and specifications of recreating an image on a newspaper page, alterations, like the truncations made to the original "The Wood Steed Gave One Final Leap illustration,” begin to make sense. To a lesser degree too, it’s easy to imagine why certain details, like the legs of the sawhorse, might be changed to be more visible when printed as a smaller image.
But if the mystery about ‘what’ the modified illustrations were intended for was finally solved, other questions remained. Were these revised drawings Neill’s original artwork, and would he really have done such modifications himself?
As it turns out, in both instances, the answer is likely no.
Closer examination (and scanning) of the drawing at UVA reveals that the image in their library is, in all probability, a modified printer’s proof, with the revised horse legs drawn over corrective paint.
Oftentimes, proofs are also retouched by hand with dark ink, so it’s not unusual for them to be mistakenly identified and catalogued as an original pen and ink drawing, even by experienced researchers.
In contrast, the drawing at Columbia is, indeed, an actual pen and ink drawing, but when we take into account the obstacle of resizing the original illustration in the book from horizontal to square, it seems the illustration may have simply been redrawn to fit the specifications for newsprint.
As for Neill potentially drawing the revised illustration himself, while the image is a close copy, Neill’s grand-daugther, Jory Mason, herself an accomplished artist, is quick to point out, “In my opinion, the illustration does not look like his line work.’ The revision also lack’s Neill’s signature from the original - likely another tell-tale sign it was instead the work of a skilled in-house artist emulating Neill’s style.
But perhaps most persuasively, there is no record, either in the publisher’s files or Neill’s family papers of Neill ever having been paid to modify any of his illustrations for the Oz book series - either by redrawing them (or in the instance of other found works - by embellishing pen and ink drawings with watercolor to make them more suitable for advertising re-purpose). Lest we forget, for much of Neill’s career, illustrating the Oz books was simply ‘a gig’ - one of many that the industrious Neill took on each month in his career as a working illustrator. It’s unlikely he would have taken on the extra assignment without further compensation. Neill, after all, had no idea in 1904 or 1918 of what “Oz” would eventually come to mean as an enduring, decades long American phenom...
Only in 1941 - decades later - did Neill write, “I’m beginning, after about 40 years,” to realize there is more to this Oz stuff than I thought.” As it would happen, the line was written to Jack Snow, who would end up adding a faux drawing to his own collection, perhaps one of the first prized as a Neill original.
Special thanks to Michael Patrick Hearn, Jory Mason, Penny White, and the University of Virginia for their expertise.
The following story was first published in the Spring 2020 edition of The Baum Bugle, the journal of the International Wizard of Oz Club. If you aren't yet a member, what are you waiting for?
When I launched the “Lost Art of Oz” project in the fall of 2018, my first goal was to make a list of all the original illustrations known to survive. That continuing journey began with a “deep dive” through auction brochures, sales records, and library catalogues. Even more instrumental were the remembrances and expertise of keen collectors. Over the years, many had informally made notes about the current whereabouts of that art, much of it drawn over a century ago by master illustrators John R. Neill and W.W. Denslow.
The search quickly revealed that most of the surviving original Oz drawings by Neill have one of two origins: they are either those saved through the preservation efforts of collectors, Fred Meyer, Lucy Hart, Irene Fisher, and most significantly Dick Martin in the late 1950s, or they are the last of the drawings still owned by publisher Reilly & Lee when the firm was sold to the Henry Regnery Company in 1959. This second group was sold by Peter Glassman of Books of Wonder in the early 1980s, and all the art has been subject to a myriad of changing hands in the succeeding decades.
As a result, the discovery of a major “new” piece—its survival hitherto unknown—always raises excitement about the possibility of future discoveries.
One such treasure was found in 2016 by collector and Oz Enthusiast blogger, Bill Campbell. Bill is an artist and a lifelong Oz fan. His focus has always been on collecting the original books and artwork from the series.
As Bill remembers:
“I have a general habit, after arriving home from work, of browsing through eBay and looking at searches related to my various Oz interests. On this occasion, I had barely started looking when an illustration popped up at an attractive ‘Buy it Now’ price. I recognized it immediately as a double page spread of Scraps and the Scarecrow drawn by John R. Neill for The Patchwork Girl of Oz. After a moment of being a bit stunned to see it, I realized I’d have to act quickly. It appeared to have just been listed, and I knew it wouldn’t be available for long!
“My partner, Irwin, was upstairs. With a shout of, ‘We’re spending money!’ I ran up with the iPad to show him the drawing. His response was simply, ‘Make sure it’s what you think it is!’
After a quick second look, I crossed my fingers and made the purchase.
It was sold by an older gentleman somewhere on the east coast, possibly Rhode Island. I ended up speaking to him over the phone to arrange shipping, but I could learn nothing more about where the drawing had come from. Apparently, he didn’t have any others. He didn’t seem to be an Oz collector.
When the piece arrived a week or so later, it was immediately obvious that it was the real deal. As always, it was a joy taking in Neill’s artistry. Though it was printed in color in the book, the original drawing is crafted solely in pen and ink. The scale of Neill’s Oz work is very impressive, with the drawing measuring a good 13” tall by 22” wide. This increase in size over the printed version in the book makes the artist’s pen work and graceful line all the more impressive. Neill’s artwork in the Oz series was a major part of why I fell in love with the books as a child, and it’s always a thrill to see an original example. Another lucky stroke: Neill drew many of his early double paged drawings on separate boards, but for whatever reason, he opted here to draw the Scarecrow and Scraps together. Truly an inseparable duo!
The board also had a strong odor of old cigarette smoke. But after allowing it to air out for another week or two, it went to the framer. It has been beloved on our wall ever since.”
Much of the original Neill artwork for The Patchwork Girl of Oz is known to survive, yet many of the most prominent illustrations are still at large. The discovery of such a significant piece spurs the imagination: who might have had it for the past 100 years? Could a former employee of Reilly & Lee have brought it home? Did a store clerk keep it from a window display? We may never solve the mystery, but we can dream that more Oz treasures are out there just waiting to be found.
The Palos Verdes Verdes Pulse has published a new article about "The Lost Art of Oz" and founder, Brady Schwind's ongoing search. Full text below!
For over a century, The Wizard of Oz has been America’s best loved fairy tale, and from almost the very beginning, Los Angeles has played an indelible part in the story’s enduring legacy. Oz’s Chicago based author, L. Frank Baum, found Southern California’s beaches irresistible, and yearly winter pilgrimages to the coast fueled his imagination - and inspiration - for stories that delight children of all ages to this day.
My love affair with Dorothy and her fantastical journey down the yellow brick road began, like it does for so many, as a young child watching the classic MGM film. Shot in Culver City on soundstages filled with Technicolor visions (and a pitch perfect performance by Judy Garland), the movie remains as timeless and wondrous as it was in 1939. When I hit grade school, I excitedly discovered that before the movie, The Wonderful Wizard of Oz was a book. And that the book had a LOT of sequels!
Discovering that my great-grandmother had antique copies of the Oz books from her childhood turned me into an instant collector. Along with Baum’s whimsical writing, I especially adored pouring over the books’ fantastic drawings. The series’ illustrators, led chiefly by W.W. Denslow and John R. Neill had the gift of making Oz seem at once like a place beyond my wildest dreams: but so real in its depictions, I wouldn’t be surprised to see one of its wonderful creatures standing on a local doorstep.
When I was presented with the opportunity to acquire a few original drawings used to create the illustrations for the Oz books for my collection, it was a dream come true. What I didn’t realize was how rare the artwork actually was. For the Oz series (written between 1900-1960) nearly 4,000 original drawings were penned to illustrate the books. The work was done mostly ‘for hire’ for the books’ Chicago publisher, Reilly & Lee, but by the time the company did an inventory of their archive in 1983, there were only a few dozen pieces left.
What could have happened to it? Where could all this magnificent and creative art so vital to my childhood have gone? I simply had to find out, and in the fall of 2018, the “Lost Art of Oz” project was launched.
The scavenger hunt to find and catalogue the surviving original artwork has since taken me around the world to visit libraries, universities, antiquarian book dealers, and private collectors, everywhere from Dallas to New York to Minneapolis to London. One particular challenge has been that the artists didn’t sign much of their work; if you are only familiar with the world of Oz and its characters as they appear in the 1939 film, you might not recognize the first depictions of the story.
The search has also been one of identification and preservation. Often, when found, the illustration boards are damaged or incorrectly labeled. Pieces have turned up not only at the Library of Congress but at swap meets and on eBay, so the hunt has required a wide net of exploration. It was a common practice in the early 1900s to send the original artwork out to be used for promotion and window displays. It wasn’t always returned, and this has led to artwork being discovered in some quite unexpected places. A handful of the series' beautiful watercolor paintings turned up - thirty years after they were loaned for a book display - in the basement of Marshall Fields!
Of course, as irony would have it, the greatest spoils I’ve found by far have been in California - the land so close to Baum’s own heart. Once I began to dig, like a hidden trunk unlocked, treasures unfurled. A film scholar in San Pedro had a drawing she had purchased at a Wizard of Oz convention as a child. A book dealer south of LAX showcased a drawing he'd bought at auction and had lovingly restored. And a chance phone call from a coastal gentleman revealed a trove of extraordinary drawings that hadn’t been seen in decades.
Where the artifacts have ended up over the past century has been as varied and unpredictable as the people who ended up with them -- but what all these collectors seem to share is a deep affection and attachment to what this fairy tale means, both at the personal level and to our American culture.
Like Dorothy on her journey, the quest has also led me to an extraordinary band of allies: scholars, experts and friends eager to share and be a part of the continued discovery. Perhaps most meaningful of all are those who don’t own art but who call simply to share Oz books they loved from their own childhood, or valuable copies excitedly rediscovered in an attic from their own family’s past.
As if to signal the timelessness and universal appeal of the story, last summer, the El Segundo Museum of Art (ESMoA) launched the wildly popular “Experience 31: Oz.” The exhibit lovingly brought together what might be the largest amount of Oz artwork ever assembled in a traditional museum setting.
As it turns out, the loss of all that artwork reflects art history. The art of Oz was lost because at the time it was created, it wasn’t valued. Of course, few could have anticipated that one hundred years later, a simple children’s book would have become such an ineffable part of our heritage.
Finding and sharing the artwork, especially with those who’ve never had the chance to see the illustrators’ works in person, is my continual joy -- and like all great adventure stories, the quest goes forward. With each new drawing I rediscover, I’m reminded of the message that lies at the center of The Wizard of Oz itself: in our search, heart, brains and courage will always lead us on the path back ‘home.’
Do you have vintage books, artwork, or memorabilia related to The Wizard of Oz? If so, The Lost Art of Oz project would love to hear from you. Visit them on the web at www.lostartofoz.com and follow them on Facebook and Instagram.
Brady Schwind is an award winning writer, director and performer who has called Palos Verdes home for nearly two decades. While his life long journey as a storyteller has seen him traverse stages from Hollywood to New York, Brady’s passion for one particular enduring children’s classic has recently taken him on a story book adventure of a different kind. In his search to uncover “The Lost Art of Oz”, Brady finds himself returning ‘home’ and to the story’s local California roots.
The International Wizard of Oz Club is featuring a recurring column contributed by 'The Lost Art of Oz.' in their publication, The Baum Bugle. The following first appeared in the Winter 2019 edition.
Roughly 4,000 illustrations were created for the canonical "Famous Forty" Oz books, perhaps the most popular and best-selling American children’s series of the early 20th century. By my approximation, less than ten percent of the final original artwork drawn by W. W. Denslow, John R. Neill, Frank Kramer, ‘Dirk,’ and Dick Martin for the series is known to survive (367 pieces, as of this writing, if you want to be succinct).
My journey to discover how most of this artwork disappeared—almost all of it created, ‘for hire,’ for the publisher, Reilly & Britton (later Reilly & Lee)—led, in the fall of 2018, to the creation of my online project, The Lost Art of Oz. In my eagerness to quell personal curiosity, catalogue the surviving original illustrations, and hopefully pave the way for more Oz artwork to be found, I should have guessed Baum and his illustrative collaborators, even from the great beyond, would weave a cosmic quest of adventure. The riddle of what became of this artwork would reveal its own fables of mind, heart, and moxie.
The journey would also lead to a lesson in the evolution of what constitutes "art" and the reality that by the time it is usually recognized as such, much of the physical artform has already gone by the wayside. Most of all, I would discover the brilliance of a series of men—drafters, painters, skechers, fine line masters—who never considered themselves "artists." These were American illustrators, whose individual and collective imaginations helped lay the foundation of a pop culture phenomenon that lives on—and continues to build on—their imaginations a century later.
The first three decades of the 20th Century marked the heyday of "Ozmania," but by the late 1950s, Reilly & Lee was floundering. Artist and lifelong Oz fan Dick Martin went to work for the publisher in 1957; with little offered monetarily, Martin reportedly often worked for the company in trade, bartering his artistic services for compensation with treasures out of the Reilly & Lee archives.
Among those treasures were all the finished illustrations John R. Neill had drawn for the Oz books—or what was left of them. By the late 1950s, the Reilly & Lee archives were largely in tatters. Years of building moves, neglect, and lax lending (and unofficial borrowing) had left Neill’s collection of original artwork, drawn in pen and ink on bulky Bristol board, both spotty and spotted.
In 1959, Reilly & Lee was sold to Regnery Publishing. When it was discovered that most of the original Neill "key art" required to reprint the series’ cover and jacket designs was missing, Roland Roycraft, art director for Regnery’s advertising agency, Kencliffe, Breslich & Company, was enlisted to redraw the covers to match Neill’s art. After sampling Roycraft’s reconstructions, Henry Regnery decided a more contemporary look might better serve Oz in the mid century, and Roycraft was instead directed to create new bold, cartoonish covers (perhaps befitting a youth culture being weaned on Howdy Doody and Huckleberry Hound).
Facing a public who thought Oz increasingly pasee, as well as solidifying condemnation from vocal detractors in the public library system who, for decades, had banned the Oz series, Regnery quickly made an about-face and realized that his greatest hope to save the languishing Oz series was to position them as American classics.
Dick Martin, whose traditional artistic aesthetic blended 1950s homespun Americana with the whimsy of John R. Neill and the comic strip accessibility of W.W. Denslow, suddenly found himself, at last, in the Oz spotlight. In 1960, Martin not only illustrated The Visitors from Oz, a new adaptation of Baum’s 1904 newspaper strip, "Queer Visitors from the Marvelous Land of Oz," he also drew new dust jacket designs for ten volumes of the classic series.
Martin’s new jacket designs for the Oz series were vibrant, inviting, and ultimately short-lived. In 1964, perhaps riding a new wave of Oz nostalgia fueled by yearly telecasts of the 1939 MGM film, Regnery decided to revisit the publication of the Oz books yet again.
Narrowing public focus by discontinuing all but the Baum titles in the series, he again asked for the recreation of John R. Neill’s classic cover designs. A brilliant artistic mimic, Martin was assigned the task, and the publication of what is now known as the "white editions" in 1964 helped usher in a new generation of Oz fans, and finally saw the Oz books become staples in the American public library system.
Dick Martin retained the original artwork he created for The Visitors from Oz and his dust jacket designs, and perhaps wishing to pay forward the gift he felt in obtaining priceless original Oz art treasures from the Reilly & Lee archives earlier his career, offered them as gifts and to be sold at convention auctions benefitting the International Wizard of Oz Club.
Dick Martin would also become the last "official" illustrator of Oz, when Regnery, under the Reilly & Lee imprint, issued one final Oz book, Merry Go Round in Oz by Eloise Jarvis McGraw and Lauren McGraw Wagner, in 1963. This time, the final artwork by Dick Martin would take its place alongside most of the illustrations drawn for the Oz series by his artistic predecessors; likely drawn "for hire," it is now presumed lost as well.
Special thanks to Andrea Grimes at the San Francisco Public Library, and to Bill Campbell of The Oz Enthusiast for providing photographs.
Dick Martin The Magic of Oz Drawings (BASC 12), Book Arts & Special Collections, San Francisco Public Library
Brady Schwind is a writer, director, and Oz Enthusiast on a mission to definitively catalogue the existing original artwork from the famed "Famous Forty" Oz books.